cindy wagman cindy wagman

The Micro Agency Model: Freedom, Flexibility, and Family with Eman Ismail

What does it take to build a micro-agency that scales without sacrificing flexibility? In this episode of Confessions, Cindy and Jess chat with conversion copywriter Eman Ismail, founder of Eman CopyCo, about her journey to creating a micro-agency. With experience working in the charity sector, Eman dives deep into her decision to transition from solo work to a micro-agency model that lets her balance big projects with a flexible lifestyle. They talk about the nuts and bolts of managing client work with a contractor team, fostering client trust, and scaling up with intention (no big, overwhelming teams here!). Eman also shares her launch journey—complete with website rebranding, new team introductions, and some bold shifts in positioning.


Read More
cindy wagman cindy wagman

Why Popular Growth Tactics Fall Short for Nonprofit Consultant with Natalie Eckdahl

What should nonprofit consultants do when growth starts to feel like hitting a wall? In today’s episode of Confessions, Jess and I are thrilled to welcome Natalie Ekdahl, CEO of Biz Chicks, a powerhouse coach for nonprofit consultants who want to scale without burning out. Natalie shares her no-nonsense approach to building a lucrative consulting business that prioritizes both financial success and personal freedom—no more trading time for dollars! We dive into common pitfalls consultants face when hitting growth bottlenecks, and Natalie unpacks why traditional business models and advice don’t always work for nonprofits. This episode is packed with actionable advice on how to create a sustainable path for growth that aligns with your strengths and values as a nonprofit consultant.

Read More
cindy wagman cindy wagman

Feelings or Facts? with Jess and Cindy

Why do feelings sometimes mislead us in business? Cindy and Jess dive into how to keep emotions in check and focus on data, especially as we head toward 2025. Jess shares insights from her record-breaking year and explains why it’s essential to surround yourself with positive influences who push you forward. They also tackle the importance of tracking key metrics like conversion rates, lead generation, and sales calls—because knowing your numbers beats going by "gut feeling" every time! This episode offers a wealth of practical advice on setting up systems to measure success and making intentional decisions based on solid facts.


Read More
cindy wagman cindy wagman

A Rewarding Side Hustle with Shannon Bowen

In this episode,we chat with Shannon Bowen, a nonprofit leader who's rocking both a full-time job and a thriving side hustle. Shannon, the Chief Advancement Officer for a genetics and genomics institute in Seattle, also founded Monsoon Leadership to help people land their dream jobs. She spills the tea on salary negotiation, navigating the challenges of nonprofit leadership, and the importance of niching down.    

Plus, Shannon gets real and shares a juicy confession about how she started her business the wrong way. She originally focused on helping people avoid burnout, but quickly realized that wasn't resonating with her audience. Instead, they were craving advice on salary negotiation and landing better jobs. This led to a major pivot in her business, and she's now helping nonprofit professionals earn what they're worth.   

Want to hear more juicy confessions and learn how to build a successful side hustle? Listen to the full episode now!

Read More
cindy wagman cindy wagman

Embracing Vulnerability and Overcoming Imposter Syndrome with Denyelle Fraser

How do you navigate imposter syndrome and build confidence as a new consultant? On this episode of the Confessions of a Nonprofit Consultant podcast, Jess and Cindy interview Denyelle Fraser, nonprofit and equity design consultant who shares her journey and insights on thriving as a new consultant in the nonprofit world. 

Denyelle, a mom and wife, shares her experience navigating the challenges of being a young, Black woman in the consulting industry, and how she overcomes imposter syndrome and microaggressions. She emphasizes the importance of community, representation, and staying true to oneself.

Read More
cindy wagman cindy wagman

A Revenue-Sharing Model That Works with Lauren Elyse Tudor

As a consultant, you probably have thought about growing a team, or hiring subcontractors or even getting work as a subcontractor. Lauren Elyse Tudor, founder of Architect Philanthropic Collective, joins us to share her journey and insights. Lauren's firm focuses on community-centered and diverse philanthropy, leveraging storytelling, strategic marketing, and inclusive fundraising strategies to help small to mid-sized shops thrive.  

In this episode, Lauren opens up about her transition from a successful nonprofit career to entrepreneurship, the challenges she faced, and the valuable lessons she learned along the way. She shares how she built a team that thrives on collaboration and creative problem-solving. But here's the kicker: Lauren's agency operates on a revenue-sharing model that's designed to incentivize growth and ensure fairness. We dive deep into how this model works, why it's a game-changer for her team, and how it aligns with her values-driven approach to business.

Read More
cindy wagman cindy wagman

Live from RAISE: Making the Most out of Conferences

In this episode of Confessions with Jess and Cindy, Cindy sits down with fellow nonprofit consultants live at the RAISE conference.

She discusses the power of conferences in business development and knowledge sharing. Join Cindy as she chats with Sabrina Walker Hernandez, Barbara O'Reilly, Diana Farias Heinrich, Frank Velazquez Jr., and the dynamic duo Kristin and Sam from Swaim Strategies. They share their experiences, strategies, and confessions about leveraging conferences for business growth, the importance of getting paid for speaking engagements, and the power of collaboration in the nonprofit sector.


Read More
cindy wagman cindy wagman

Conferences: The Good, the Bad, and the Work to be Done - A Behind the Scenes Hot Take

Ever felt the pull of those big fundraising conferences, imagining the potential clients and connections waiting just beyond those booth walls? Cindy sure did! But after two experiences, one exhilarating, the other... well, let's just say "eye-opening," we’re here to share the raw, unfiltered truth about what it's REALLY like to be a small fish in a big conference pond.


Read More
cindy wagman cindy wagman

Ditch the Cold Calls: Authentic Sales Strategies with Kristi Scott

Ever felt like you needed a shower after a sales call? You're not alone! This week, we're diving into the world of authentic sales strategies with email marketing queen Kristi Scott.

Kristi spills the tea on her journey from cold-calling tech sales to building her nonprofit consulting business. She shares how she ditched the pushy tactics and found her groove with a more genuine approach that aligns with our sector's values.

We chat about the power of niching down (spoiler alert: it's not as scary as you think), how to leverage workshops for lead generation, and why being part of a consultant community is a game-changer. Kristi even drops a truth bomb about her financial situation that'll make you rethink those picture-perfect Instagram posts.


Read More
cindy wagman cindy wagman

From Office Buddies to Business Partners with Sarah Staiger

Ever wondered what it's really like to ditch your nonprofit job and start a consulting business with your work buddy? Today, we're pulling back the curtain on that exact scenario. No sugar-coating, no BS - just the raw, unfiltered truth about what it takes to build a values-driven consulting firm from the ground up.

Sarah Steiger joins us to share the rollercoaster journey of how she and her former boss, Laura, transitioned from nonprofit employees to co-founders of Steiger Vitelli and Associates. Buckle up, because this conversation gets real fast

Read More
cindy wagman cindy wagman

From People Pleaser to Boundary Boss with Rachel Zant

Rachel Zant of Pen With a Purpose shares her journey from agency workhorse to boundary-setting badass. With 25 years of fundraising copywriting under her belt, Rachel dishes on the ups and downs of running a successful consulting biz while juggling motherhood and the constant urge to say "yes" to everything.

From charging what she's worth (spoiler: it's way more than when she started) to firing clients who don't respect her expertise, Rachel keeps it real about the struggles and triumphs of being a solopreneur in the nonprofit world. She even shares her secret sauce for packaging her services and why she's totally cool with sometimes choosing Netflix over networking.


Read More
cindy wagman cindy wagman

Retention Secrets: Building a 70% Year-Two Retention Rate in Your Consulting Program with Alexandra Lustig  

Today, we're diving into the world of client retention with Alex Lustig, co-founder of the Global Grant Writers Collective. Their business is teaching people how to build careers as grant writers, but the real magic? They're keeping 70% of their members for a second year.

Alex shared insights on how they've built this success. It's not just about teaching grant writing - they've created a program that's part skill-building, part business training, and a whole lot of community. Their members aren't just learning a new skill; they're reimagining their lives.

While Alex's focus is grant writing, the strategies we discussed apply to any consulting business. We explored client retention, community building, and creative ways to make your clients feel valued and supported.


Read More
cindy wagman cindy wagman

To Course or Not to Course: Thoughts From Our Mastermind

Email marketing remains a potent tool for nurturing relationships and driving revenue. But are you truly harnessing its full potential? We're peeling back the curtain on the often overlooked strategies that separate lackluster campaigns from engagement powerhouses.

With candor, we breakdown myths and discomfort surrounding email cadences, calls to action, and general email strategy.

Prepare to have your email marketing mindset reshaped as we demystify the enigma of robust inbox placement. You'll discover a muscle-building approach to nurturing email deliverability, from crafting reply-prompting messages to decoding the intricate metrics that govern inbox providers' algorithms.

Read More
cindy wagman cindy wagman

What's Working in Emails - Right Now

Email marketing remains a potent tool for nurturing relationships and driving revenue. But are you truly harnessing its full potential? We're peeling back the curtain on the often overlooked strategies that separate lackluster campaigns from engagement powerhouses.

With candor, we breakdown myths and discomfort surrounding email cadences, calls to action, and general email strategy.

Prepare to have your email marketing mindset reshaped as we demystify the enigma of robust inbox placement. You'll discover a muscle-building approach to nurturing email deliverability, from crafting reply-prompting messages to decoding the intricate metrics that govern inbox providers' algorithms.

Read More
cindy wagman cindy wagman

WTF is happening in 2024: Replay of a Roundtable

Have you been feeling the pinch in your nonprofit consulting business lately? You're not alone. The landscape for nonprofit consultants has been shifting, and many of us are experiencing challenges we haven't faced before.

Jess recently hosted a roundtable discussion in her Build Better Together community to explore what's really going on in 2024 and brainstorm solutions. The insights shared were eye-opening and we want to pass them along to you.

Read More
cindy wagman cindy wagman

Masterminds: Leveling Up Your Consulting Game with Aïko Thurlow

Ever feel like you're on an island, trying to figure out this whole business-building thing on your own? Well, shake off that isolation, because we're diving into the world of peer masterminds – where "yes, and" thinking meets the power of collective wisdom.

In this episode, we're joined by Aïko Thurlow, an experienced mastermind facilitator who's helped many entrepreneurs grow their businesses. Aïko's sharing insights on how these small groups can significantly improve your consulting practice.

Read More
cindy wagman cindy wagman

Redefining Success and Growth with Meena Das

Building a thriving consulting business can be a challenge, but what if the key to success lies in embracing joy and redefining growth? Meena Das, CEO of Namaste Data, shares her refreshing "anti-capitalistic" approach to building a thriving consulting practice. She emphasizes the importance of finding joy in your work, redefining growth on your own terms, and utilizing AI tools strategically.

If you're ready to break free from the traditional consulting mold and create a business that truly lights you up, tune in to this episode. Get ready to redefine success, embrace joy, and build a business that aligns with your values.

Read More
cindy wagman cindy wagman

Hot Takes on Trends in Nonprofit Consulting with Jess and Cindy

We see behind the scenes of a LOT of nonprofit consulting businesses. On today’s podcast, we’re talking about trends that we are seeing for those who are finding success this year.

Discover how narrowing your niche and building strategic relationships can unlock a steady stream of ideal clients. Learn the power of offering "done-for-you" services to provide immense value while commanding premium prices.

Read More
cindy wagman cindy wagman

Behind the scenes Mastermind planning with Jess and Cindy

Imagine a world where ambitious entrepreneurs gather, unbound by geographical constraints, to forge unbreakable bonds and propel their businesses to new heights. In this unfiltered conversation, you'll be a fly on the wall as Jess and Cindy prepare for our upcoming Mastermind retreat. From cross-country flights and cozy Airbnb sanctuaries to curating local flavors and fostering an environment ripe for vulnerability, every detail is meticulously orchestrated to cultivate a judgment-free zone where entrepreneurial dreams can flourish.

Read More